As a tech support business, you need to deal with a variety of clients. From rookies to experts, you’ll get the whole range. So, you need to know how to market your services to all of your customers. Of course, you’ll be doing your audience research and seeing what medium works best for your client types. However, one medium you should never overlook is email marketing.
Email marketing can get you directly into your customers’ inboxes in a personalized and targeted manner. If done effectively, email marketing can lead to high lead conversion rates. It is also a great way to build long-lasting relationships. So, here are a few tips you should follow to reap these benefits, and more.
Work on the email designs
Your email designs should be as appealing as possible. Even if you think tech support is not a particularly aesthetics-based field, you need to make sure your visuals are in order. Use the technology email templates on PosterMyWall to keep things simple.
Make sure you utilize blank spaces, call-to-action buttons, images, and text boxes in your emails. Choose a layout where these things aren’t cluttered, and are easy on the eyes. Customize the designs according to your campaigns, colors, and other specifications, and you’re good to go.
Segment your email lists
The problem with email marketing is that people often end up sending the same types of emails to everyone. This is a highly inefficient way of going about it. You need to go over your email lists and segment them. Divide them into existing clients, potential leads, past clients, and inactive emails.
Then, create different campaigns for each of these categories. For example, you’d reach out to old clients and remind them of their experience with you. Then you’d go on to ask them to resume their services, with any deals or discounts thrown in, if needed. This will help you target your clients with the right messaging, and get the best results out of your efforts.
Automate your email workflows
Make your email campaigns more efficient through automation. Set up automated email workflows with your email sequences, and the relevant triggers added. Many email tools let you do this, and even add time intervals between each email. Set up the relevant triggers for each campaign, with the email templates ready and in place.
This will make your work much easier. All you’ll have to do is hit send, and wait for the campaign to fold out itself. Make sure you focus on data analysis and performance tracking with the time this strategy will save you.
Market your deals and promotions
Create separate email campaigns for any deals or promotions you’re planning. These will be designed more simply, and only focus on the benefits you’re offering your customers. So, add the deal details, how they benefit the client, and give a time limit to inculcate a sense of urgency.
Make sure you have various deals prepared on a seasonal basis, and also have your own exclusive annual promotions. Do special emails for new services or bundled services as well. For example, if you’re offering packages for small businesses, find the relevant clients in your email lists and send them the relevant email campaign.
Test your email campaigns
You cannot simply send out emails like a shot in the dark and expect them to work well. There is a great deal of trial and error involved, especially when you start out. So, when you launch campaigns, make sure you test them first. Conduct A/B testing, where you change just one variable and send out both versions to a limited audience, including internal test emails. This will help you see what is working, and what needs to change.
Then, when you have a reasonable amount of data to make the decision, send out the best version to the complete audience. This will help you maximize your email open and click through rates.
Track your performance
Speaking of open rates and click through rates, performance tracking is essential for your email marketing to succeed. Make sure you track how each campaign is doing, and preserve this data. Track it over time and for each campaign. This will give you a complete picture of how your campaigns went.
Then, you’ll know what to do for future email campaigns. This data analysis will also help you with other marketing efforts and with learning about your clients.
Work on your subject lines
Your subject lines are very important. They are the first thing people see, so you need to make them as compelling as you can. Use a subject line scoring tool to work out the best possible options for each of your emails. Take your time to perfect your subject lines, as they’ll be the prime factor affecting your email open rates. Make sure they sound appealing and have a sense of urgency, without sounding spammy or forceful.
So, there are a number of email marketing techniques to help your tech support business succeed. Follow these tips and keep testing your emails and tracking your performance.
