If you have video content on YouTube one of your goals is to get lots of visitors and viewers. Well, there is a way to increase visitors and video viewers. What’s that? This method is Clickbait. Clickbait must use the right strategy. It cannot be placed haphazardly. If you use it excessively, clickbait is ineffective and can damage the reputation you have built. So, what kind of clickbait can increase traffic and is suitable for developing content strategy?
About Clickbait
Clickbait is a content title made attractive to lure people to click on the content. You could say, clickbait means an attempt to attract many clicks to a YouTube or other platform. Clickbait is commonplace in various content, from news, blog posts, to videos. Features of clickbait include:
- The title used invites curiosity
- Headlines engage viewers’ emotions
- Has images that are funny and easy to remember
Types of Clickbait
The following are clickbait based on the form of clickbait use in content we often see:
- Headline Clickbait
YouTube clickbait titles are a form of clickbait that is often found in YouTube content. Creating titles must be thought out well, so people are interested in clicking or watching the content. The title is the first thing that viewers read, so having clickbait will help the content be seen by many people. The main function of YouTube clickbait titles is to make people interested in watching the content created. Using clickbait in titles is widely used on various platforms, because it is effective in increasing content traffic. It is possible that the content will eventually go viral.
- Thumbnail Clickbait
Thumbnail clickbait is a thumbnail made attractive to encourage people to click or watch the content. Thumbnails themselves are commonly used in YouTube content and content on various social media. The image used for the thumbnail can be taken from content that is considered interesting enough or created by yourself. Thumbnail clickbait is one method that is effective, because the thumbnail image is the first thing seen from the content.
Benefits of YouTube Title Clickbait
Using clickbait on YouTube content will be very profitable and encourage viewers to click. However, what are the other advantages?
- Increase Content Traffic
The main function of clickbait is to increase content traffic, because it can make people interested in clicking or watching the content. Many content creators use clickbait to increase content views quickly. Nowadays most people use positive clickbait, so there is no element of fraud anymore.
- Increase Income
YouTube title clickbait can also increase income, especially if you place clickbait in advertisements. Clickbait is also widely used in advertisements to get people clicking. The more clicks, the greater income you get.
- Viral Opportunity
Using YouTube title clickbait can also make content go viral, because content traffic is definitely high. If traffic is high, the content will be shared more widely to various people. That’s what ultimately causes content creators to use clickbait on every content they upload.
YouTube Title Clickbait Tips
Clickbait is a useful strategy, but it must be used in the right way to get good results. Below we will explain tips for making good and correct clickbait.
- Use the Most Interesting Parts
Watch the entire content until the end, then decide which part is the most interesting. This can be a title even though it is not the main point of the video. You can also use numbers to make it more interesting.
- Provide Puzzles
Example “Promotion only USD 20 per day, cheap or expensive?” This effectively attracts the audience’s attention where expensive and cheap themselves are things related to money that most easily attract attention.
- Approach the Audience’s Emotions
Create words that can play on the audience’s feelings or emotions.
- Make the Audience Feel Involved
Create YouTube clickbait titles as if the audience is involved and needs the information written in the content. Example: “Want to have a lot of savings in 2 years? Come on, follow these steps!”. The audience immediately feels like they are in the writing.
- Use Copywriting Techniques
The principles of copywriting are short, relevant, unique and useful. Make it creative. Create something different from what already exists. To make it easier, you can also use platforms like TubePilot. One of their tools is YouTube Clickbait Title Generator. By describing what your video is about, added 3 relevant keywords, 5 YouTube Title Clickbait options will appear in one click.
Conclusion
Clickbait is an important skill for content creators. Clickbait is a content marketing strategy to get lots of people to click. Good clickbait will increase views and social shares, so this will have a positive impact on brand awareness.
